CORE VALUES: Five Ways We Make Things “Wright”

Relationships, Tenacity, Innovation, Knowledge, Community 

Over the next several posts, we will share Wright Global Graphics’ core values, the principles on which our company was built and that help us stand out from our competitors. Each member of the WGG team takes these values – Relationships, Tenacity, Innovation, Knowledge and Community – seriously. Every day they guide and inspire us through each interaction with our clients, colleagues, and the industries we serve.

Let’s Talk About the Importance of Good Relationships

Exceptional customer and employee relationships are critical in growing any business. Since 1961, our goal has been to become a trusted partner to both our customers and employees. Time-after-time we have successfully been able to differentiate ourselves from the competition through our strong relationships, open and honest communication, competitive pricing and integrity of promise.

First things first – happy employees make happy customers. These relationships start at home – and by that we mean the home office! According to a recent study, team members with higher levels of engagement produce substantially better outcomes, treat customers better, attract new clients and are more likely to remain with their organization than those who are less engaged. 1 Our staff is driven to take positive actions that benefit our business. Just ask anyone who works here – from top to bottom, front-end to behind-the-scenes – our employees know they play an important part of our business’ success.

Flannel Day


“What I enjoy mosts about WGG is the family feeling I have received since day one. I love being that positive change that someone may need as they come through the door, read my morning emails or during a quick phone call. I just love my job and being able to have that ability to make a daily change!

Meyakka Luckey : Receptionist/Administrative Assistant

Wright is a family owned company and we all feel like one big family too. I treat everyone here just like they are one of my own family members. Whether it’s an employee or someone in our community, my favorite thing about my job is helping people. Every year I organize a companywide Christmas program where we collect needed clothes and toys to donate to a local family resource center. I am grateful for the opportunity I have to help my work family and I value the close relationships I have made here.”

Tennie Vestal : Human Resources Representative

WGG Christmas 3888

The WGG team takes our Good Relationships core value on the road and delivers it directly to our customers.  For us, it’s not about the sales pitch, it’s about the conversation. It’s about gaining trust, sharing our insights into someone’s business and industry and becoming a partner that can always be depended on to get the job done right, on time and on budget.  We get close to our clients.  Real close, because our business depends on their business. Our customers, like Jonathan Bell from Rocky Top Wine Trail, respect what we can bring to the table.

“Relationships are everything when it comes to working with vendors. In reality, it’s more like a partnership.  We’ve had the opportunity to work with Wright Global Graphics for well over a decade now and have never been disappointed!  They don’t just ship us labels, they help guide us in our decisions and improvements within our own organization.  Their team helps by offering feedback on everything from design and order timing/quantities to even discussing best business practices they follow in house.  All-in-all there isn’t a better company out there to develop a long-term relationship with.”

Jonathan Ball : Vice President of Operations – Rocky Top Wine Trail

Perhaps mega star Will Smith says it best:

“For our family, the entire structure of our life, our home, our business relationships – the entire purpose is for everyone to be able to create in a way that makes them happy. Fame is almost an inconsequential by-product of what we’re really trying to accomplish.  We are trying to put great things into the world, we’re trying to have fun, and we’re trying to become the greatest versions of ourselves in the process of doing things we love.”