Packaging Solutions

Functions Of Packaging?

In today’s fast pace world, you have about one second to establish who you are and what you represent. A product’s packaging can make or break the consumer’s decision to purchase. An eye-catching, informative label grabs and holds the attention of the consumer while building trust with your brand.

The right packaging materials helps protect both the consumer and your product. Effective packaging can help you:

• Connect With The Consumer – People are attracted to simple and visually appealing packaging. When designing the packaging for your product, your label also needs to appeal to your target consumer, so they can connect with your product. If you can catch the interest of a customer, you have succeeded at the first step of a potential sale.
• Increase Brand Recognition – Repeat customers should be able to easily identify your product through your packaging and labeling. The look of your packaging should remain consistent, so consumers can recognize your brand on various products. It should tie in your brand colors and any colors and patterns specifically associated with each product, if applicable.
• Stand Out From The Competition – Unique packaging makes your product more memorable. Package qualities that can be manipulated to make your product appear more original range from size and shape to colors and messaging.

Tips For Making Your Packaging And Brand Stand Out

When designing your product packaging, there are several key things to consider. These tips can help you effectively reach your ideal consumer with packaging that generates interest and drives product sales.

• Know Your Target Audience – Who is purchasing your product? When you know the demographic, or the statistical characteristics of your target consumer, you are better able to communicate the personality of your brand using appropriate graphics and messaging. Knowing the age, income and location of your buyer, allows you to customize marketing and product descriptions in a way that resonates best with your consumer.
• Make Sure Your Package Matches Your Product – Many times the label sells your first buyer and your product is what brings your customer back for more. Be authentic but be honest about your product and about what the consumer will receive when they open your package.
• Be Willing To Invest In Your Brand With Good Design – A professional designer can take an ordinary product and turn it into an irresistible treasure, incorporating the latest trends with your brand messaging. Work with a designer that understands your product to create your brand personality, or who can refresh your existing look. An updated label can help transition an interested shopper into a happy buyer.
• Use The Right Label On Your Packaging – The type of label you use can make a big difference in how the consumer views your product. Your label should meet all necessary regulations and use the proper adhesive for the surface of your packaging, so it doesn’t fall off or become damaged by factors like temperature change. We can help you meet all labeling and end-use requirements while recommending what type of label will work best on your packaging materials.
• Stick Your Label In The Right Spot – Where your label appears on your packaging can greatly impact your sales. Your brand and product name should be easily recognizable when your product is on display, not a detailed ingredients list. Wright Global Graphics can help you with the best spot, shape, and size for your label on your product packaging, so you can spend less time worrying about compliance and more time focusing on production.

Why Choose Wright Global Graphics For Your Packaging Labels

At Wright Global Graphics, we take the personality of your brand and turn it into something potential customers can’t resist. Our in-house creative team can take your ideas and turn them into award-winning packaging concepts. Or, we are happy to partner with your designer to provide clear, captivating labels for all your packaging needs. Our packaging products labels range from prime labels to premium labels, from temperature-regulated TTB approved wine and craft beer spirit bottle labels to functional apparel packaging. We want to turn your ordinary product packaging into an attractive marketing opportunity.

We also offer insight on what messaging needs to be added to your labels to remain compliant with specific industry regulations such as TTB regulations and UL Certified labels. Together, we can revolutionize your labels for all of your packaging needs.