What Color Is Your Brand? Did you know that in the first 90 seconds a person experiences your brand, their response is based on its color up to 90% of the time? Color research has shown that visual attributes are what shoppers and decision-makers focus on more than texture or smell. Color
IT’S BEER O’CLOCK! Walking through the grocery aisle store looking for something new to try and – Oh! Wow! That’s a cool label! Did you know the manufacturing, marketing, and selling of craft beer is a 29.3 billion dollar industry? It’s true! It accounts for more than 25% of the entire U.S. beer
CORE VALUES: Five Ways We Make Things “Wright” Relationships, Tenacity, Innovation, Knowledge, Community Over the next several posts, we will share Wright Global Graphics’ core values, the principles on which our company was built and that help us stand out from our competitors. Each member of the WGG team takes these values –
Pantone Announces Its Color of the Year Important News for Wright Global Graphics, Our Clients and Their Businesses Earlier this month, PANTONE, the authority in colors, announced the 2020 color of the year – Classic Blue (19-4052). On its website, Pantone notes the color “instills calm, confidence and connection.” A huge departure
Did You Hear The “Looming” News From WGG? Here at Wright Global Graphics we take a holistic approach to provide our customers with fresh, unique designs, state-of-the-art production and quality manufacturing that delivers memorable branding. We recently expanded our woven label department to add to our capacity and capabilities. Now we have
4 Tips for Designing Product Packaging and Labeling Since Wright Global Graphics was founded more than 50 years ago, we’ve been helping our customers create memorable branding materials that stand out in a crowded market – a concept we like to call “Retail Curb Appeal.” Successful marketers know the first thing in